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Company Overview Symantec is a global leader in providing security, storage and systems management solutions to help our customers – from consumers and small businesses to the largest global organizations – secure and manage their information-driven world against more risks at more points, more completely and efficiently. Our software and services protect completely, in ways that can be easily managed and with controls that can be enforced automatically – enabling confidence wherever information is used or stored. Department Overview Storage and Availability Management Group (SAMG) focuses on providing enterprise and large enterprise customers with storage and server management, data protection, and application performance management solutions across heterogeneous storage and server platforms. Key products in the Storage and Availability Management Group include Veritas Storage Foundation, Veritas CommandCentral Storage and Veritas Cluster Server product lines. Each of these solutions is available across all major UNIX, Linux and Windows operating systems, enabling IT organizations to reduce cost and complexity through standardization on storage and availability management solutions from Symantec. Responsibilities • Drive key messaging and positioning for Symantec’s storage and availability management solutions. • Take ownership for the assigned product or solution, effectively acting as its global marketing lead • Serve as a product spokesperson / evangelist internally and externally. • Develop and execute on product-specific go-to-market plans. • Effectively communicate the marketing strategy to cross-functional teams within sales, product management, program management, public relations, analyst relations, advertising, and operations. • Effectively articulate high quality product positioning, messaging, and value statements for all targeted customer segments. • Enable field sales teams, both direct & indirect, through the creation of effective sales tools – product presentations, cheat sheets, competitive briefs, channel newsletters, internal newsletters, data sheets, white papers, web site content, etc. • Support regional marketing efforts globally in the development and execution of marketing campaigns. • Ensure all product marketing collateral and programs adhere to the strategy and messaging. • Develop and present sales training for Symantec field sales and channel partners. • Respond promptly to requests for information made by field sales. • Oversee market research, monitor competitive activity, and identify customer needs. • Provide Product Management market requirements that help drive upcoming product creation and development. Qualifications • Bachelors Degree or equivalent experience, MBA preferred. • 3-5 years product management or product marketing experience; Previous experience within the Enterprise Software market is a BIG plus. • Experience demonstrating products and solutions and communicating on technical issues, including product training. • Exceptional public speaking skills. • Strong project management skills. • Ability to thrive in a demanding environment requiring high degree of deadline-driven productivity, adaptability, communication, initiative and follow-through. • Excellent time management, organizational and leadership skills. • Strong attention to detail and commitment to delivering quality products. • Excellent writing/communication skills and strong interpersonal skills; team oriented and proactive. • Very good working knowledge of Microsoft Word, Excel, and PowerPoint. How To Apply To be considered for a position, please submit your resume/CV on the Symantec Careers site.(http://www.symantec.com/about/careers/search.jsp) Symantec staffing professionals will review your qualifications against open positions. Equal Employment Opportunity Symantec Corporation is an Equal Opportunity Employer and welcomes diversity. NOTE: To all recruitment firms: Symantec is not accepting agency/search firm referrals for this posting, or other postings, without prior written permission from Symantec’s Staffing organization. Symantec is not responsible for any fees related to unsolicited resumes. Apply Online

Senior Product Marketing Manager* Job in Cupertino, California US

Become a key member of the Direct Marketing team and be responsible for the planning, execution, and analysis of Retail Direct Mail circulation strategies that maximize incremental sales and profit while optimizing investment. Support the greater Direct Marketing group through insightful analysis of multi-channel contact strategies, testing scenarios, and historical performance.

Retail Direct Mail
Circulation Management: Develop segment circulation plan and P&L’s for Retail direct media by incorporating file forecasts, impact of test results, merchandising changes, production cost estimates, and promotion plans. Responsible for communication and coordination of planning process as will as providing recommendations to Direct Marketing management that improve incremental sales and profit while optimizing investment.

Analysis: Responsible for developing analysis that provides insight into Retail direct media performance as well as communication of findings (all channel lift and profit analysis), including business recommendations that improve retail circulation productivity and profitability.
Conduct data-driven and fact-based analysis to support and enhance Retail direct media contact strategies.

Design and analyze Retail direct media circulation and promotional testing scenarios; analyze the effectiveness, communicate findings, and recommend/implement strategies based on the results.

Perform longitudinal contact strategy analysis (for Retail direct media) across multiple media types through data mining and testing scenarios.

Conduct ad hoc analysis, which may include in-depth discovery of seasonal trends and historical performance analysis that is centered on specific customer segments.

Modeling: Partner with modeling group (Marketing) and/or an outside vendor in the development for enhanced model implementation to meet name selection needs and achieve planned Retail direct media objectives.

Multi-channel Contact Strategies
Analysis: Responsible for developing analysis that provides insight into multi-channel segmentation and direct media performance as well as communication of findings (all channel lift and profit analysis), including business recommendations that improve multi-channel circulation productivity and profitability.

Conduct data-driven and fact-based analysis that support multi-channel segmentation strategies and enhance direct media contact strategies.

Design and analyze multi-channel direct media circulation and promotional testing scenarios; analyze the effectiveness, communicate findings, and recommend/implement strategies based on the results.

Perform longitudinal contact strategy analysis across multiple media types through data mining and testing scenarios.

Conduct ad hoc analysis, which may include in-depth discovery of seasonal trends and historical performance analysis that is centered on specific customer segments.

Education/Experience Required:

4+ years experience in database marketing analysis, direct marketing analysis, and/or marketing research analysis, preferably in the retail industry.

Great thinker! Strong quantitative analysis skills coupled with solid business foundation, particularly in direct marketing topics.

High degree of proficiency in PC applications, especially all Microsoft Office Applications.

Previous experience with computer systems and analytical tools supporting database marketing such as Access, SAS, SQL, or SPSS highly preferred.

Excellent communication skills (written, oral, and presentation).

BA degree in Marketing or related field

WHAT DO WE DO?
Eddie Bauer is a specialty retailer that sells high quality casual apparel and accessories for the modern outdoor lifestyle. Our brand is authentic. It is named after our founder, Eddie Bauer. This heritage provides the company with the foundation for the brand: a love for the outdoors, quality you can trust, passionate product design, great customer service, a spirit of innovation, and creative marketing.

WHY EDDIE BAUER?
We believe that people are the foundation of our business. Our culture is unique; our values encourage focusing on customers, quality, curiosity, passion, teamwork, integrity, straight talk / listening and results. Our teams possess a great sense of pride and energy. Eddie Bauer’s Associates know they make a difference!

WHAT WE OFFER!
Eddie Bauer offers a collaborative work environment, competitive compensation, product discount and an industry leading relocation program.

We will personally contact applicants qualified for an interview. No phone calls please.

Eddie Bauer is committed to equal opportunity employment.

APPLY TO THIS JOB HERE

Marketing Circulation Analyst
Job ID 669029HJO
Position Type Full-Time Employee
Company Name Eddie Bauer
Location Redmond, WA
Salary Unspecified
Experience 2-5 Years Experience
Desired Education Level Bachelor of Science